prosource.it was a proud partner of the GP2 racing team, iSport from 2011. As a company specialising IT services, there were many synergies between both parties:
· iSport and prosource.it both employ highly talented staff that are dynamically allocated into Teams
· Work is often pressurised and with immovable deadlines
· It's essential that each and every member is dedicated to their job and that the Team come together to deliver successful outcomes.
This was the company's first involvement in motorsport and the partnership proved to be an excellent platform for both business and hospitality; with many motorsport fans within prosource.it having the opportunity to go behind the scenes and experience the workings of a top level motorsport team. The GP2 series attracts 112 million TV viewers in 138 countries which created helped prosource develop global brand awareness and business opportunities.
iSport driver Marcus Ericsson (now driving in Formula 1) also attended several prosource.it events during the sponsorship, using the time to share his insider view of motorsport and providing an opportunity for the motorsports fans within prosource.it to gain unique access to the sport.