Challenges:
Changing consumer behaviour: Consumers are in a constant state of flux as they react to the economic environment. Aided by the availability of a wider array of retailers and brands, they are also becoming more discerning, demanding, and diverse in their shopping habits.
Experience counts: It is no longer about just buying a product. Consumers are looking for more personalised, experiential and ethical options. As online shopping has expanded, so have the options and today’s consumer is more demanding and far less loyal.
Omnichannel shoppers: People want to be able to flit between online and bricks and mortar stores as it suits them. The information flow between each needs to be seamless. This frictionless experience is part of what is driving retail brand loyalty today.
Demand forecasting: A key issue is getting the right product to the right place at the right time. Using data to predict the movements before they happen and building in capabilities to react to macro changes - caused by weather, the political climate or inflation - are hard but necessary to stay relevant.
Technology performance: The complexity of this environment necessitates different specialist tools, technologies and vendors to meet needs. Managing these ecosystems, is complex and specialised particularly where services are operated by 3rd parties. We act as your hands, eyes, and ears by supporting busy internal customer teams to manage and improve supplier performance. We embrace and represent your objectives, ways of working, culture and values to smooth and manage these relationships..